About Us

2021Business Coach of the Year Award Icon and International Business Coach of the Year Finalist Icon

A word from the founder

"Most new business owners have the skills in their chosen field, but generally don’t have the business skills to back it up. In the early years they get through by focusing on working in their business but that’s not sustainable for long term success. Survey results by the Australian Securities and Investment Commission show that 4 in every 5 businesses FAIL in the first 3 years, of which 46% failed due to a lack of basic strategic management. As Marshall Goldsmith says in his book of the same name “What Got You Here Won’t Get You There” and so to change your thinking you need a different perspective. A Business Coach is a great place to start!"

Paul Rogers

Tradie Coach \ Founder of The Business Prophet

The Business Prophet Story

When I was young I didn’t know what I wanted to do when I left school. I was told that I wasn’t very smart and wouldn’t amount to much. I dreamt of running a business of my own, although I had no idea what business that might be…

Does this sound familiar?

With no interest in school, I took the first opportunity to leave, becoming an apprentice electrician at 16. Doing an apprenticeship was a great way to get some structure in my life and give me some direction. I knew that I wanted more, but what?

I took every opportunity to educate myself, reading self development books and doing courses (there was no internet back then!). It wasn’t until I found my mentor that I truly had my first big break.

With his guidance, I completed a number of courses with the guarantee of an overseas job opportunity with his company if I showed I was willing to work hard.

Have you noticed that when you focus on something for long enough, opportunities present themselves? It’s in these moments that our lives change.

Over the last 25 years I have successfully managed businesses through financial crisis, changes in government, legislation and taxation, redundancies, court actions and even political unrest. This experience has granted me incredible insight in what to do and what not to do for your business to succeed.

While I enjoyed the work, it was always for someone else and only for one business at a time. In 2016 my mentor died of cancer after a long and successful career. It saddened me deeply knowing that he never got to fulfil his lifelong dream of enjoying retirement with his family. That was the turning point for me. The time for me to do my own thing.

If not now, then when?

We only get one shot at life, there is no dress rehearsal. What’s holding you back from having the life you dream of? Is it time to get some help from someone who’s been in your position and has come out the other side?

16+ Years

Board of Director Experience

8+ Years

Electrical Experience

7+ Years

General Manager Experience

6+ Years

Business Coach Experience


CEO Experience

4+ Years

Project Management Experience

3+ Years

Business Manager Experience

2+ Years

Principal Consultant

We help business owners reduce the time they’re spending working IN their business, so that they can spend more time working ON their business by using the successful strategies of high performing organisations.

Contact us today for an no obligation FREE Strategy Session!

Why choose The Business Prophet?

Icon of two hands shaking for Tradie Coach Value of Solidarity


The most successful people in the world strive to be more knowledgeable today than they were yesterday. They learn from failures, consider valuable advice when it’s offered and observe the actions and results of others.

Icon of tick in a shield for Tradie Coach Value of Trust


Mastery can only be attained through the development of a comprehensive knowledge or skill. As the highest order of accomplishment in our craft, mastery may not require you to be perfect, but it does require you to pursue perfection. The Business Prophet will help guide you in your pursuit!

Icon of tick in a shield for Tradie Coach Value of Trust


Empathy is the capacity to understand or feel what another person is experiencing from within their frame of reference. It is the capacity to place oneself in another persons shoes. At The Business Prophet we don’t just understand, we care.

Icon of tick in a shield for Tradie Coach Value of Trust


Respect doesn’t come naturally, it is something you learn. Respect means that you accept somebody for who they are, even when they’re different from you or you don’t agree with them. At The Business Prophet we treat everyone with the respect they deserve.

Icon of tick in a shield for Tradie Coach Value of Trust


Determination can be a decision, or the focus you need to get something done. It’s the quality that you show when you have decided to do something and you will not let anything stop you. Determination occurs prior to goal attainment and serves to motivate behaviour that will help achieve one’s goal.

“When it comes to creating success, compassion for our clients is equally as important as our knowledge.”

Paul Rogers – The Business Prophet

Complete the compatibility test

To see if you’re a match to work with us, click on the link below and answer a few short questions prior to receiving a FREE strategy call (normally $750 value).

What our clients say

Testimonial from Joel Mesecke Owner of M-Elec Electrical client of Tradie Coach

Joel Mesecke

M-Elec Electrical

"My lifestyle has been the biggest change I can spend time outside of work enjoying myself now and having weekends back has been great. The most valuable things I've learnt from Paul have been how to manage employees, implementing processes, back costing jobs, pricing jobs for profit. I have more employees now which Paul helped push to get me there."

Testimonial from Ben Klein Owner of Klein Plumbing and Gas client of Tradie Coach

Ben Klein

Klein Plumbing & Gas

"Before coaching I was super busy, had poor time management, no invoicing was getting done, cash flow was poor which obviously had a big affect on the business and family. Since working with Paul my time management has seen the biggest improvement. Now my cash flow is consistent as Idedicate a full day to getting the invoicing and quoting out."

Testimonial from James Turner Owner of J Turner Constructions client of Tradie Coach

James Turner

J Turner Constructions

"Before working with Paul I was working easily 40 hours or more on the tools and then completing all the invoicing out of hours. Since workingwith Paul I have an effective work life balance. I can spend more time with my family which for me was the most meaningful change.

Paul's mindset was very different to mine which taught me to stop limiting myself."

Logo and details of James Turner from J Turner Constructions client of Tradie Coach

James Turner

J Turner Constructions

Logo and details of Jake Sparrow from  Sparrow Electrical client of Tradie Coach

Jake Sparrow

Sparrow Electrical

Some Of Our Clients

Ready Set Paint logo
Klein Plumbing and Gas Logo
Treloar Building and Construction Logo
Dental Concepts Logo
KG Refrigeration Logo
Bice Electrical Logo
PPH Electrical Logo
J Turner Constructions Logo
Innovative Pest Control Logo
Envision Building Logo
South Adelaide Plumbing and Gas Logo
Sparrow Electrical Logo

Got a Question!

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